Success Story of Eicher and Royal Enfield
Eicher Tractor and Royal Enfield Bullet, the companies that produce popular vehicles across the country, have a turnover of 80,000 crore rupees. Most of the company’s revenue comes from the bike segment, managed by Siddharth Lal, also known as Sid Lal. His sister, Simran Lal, was also given the opportunity to handle responsibilities in the company.
A Different Path
However, Simran chose a difficult path to make a name for herself instead of undertaking the inherited business. She expanded her mother’s startup and increased a business with a turnover of 5 crore to 30 times its original size in just a few years. While Sid Lal is an iconic business leader taking an inherited company to new heights, Simran Lal decided to create her own path and separated herself from the established family business.
Building a Small Company
Simran Lal decided to expand a small company created by her mother, called Good Earth. Established in 1996, she has made the company worth 150 crores today. Interestingly, Good Earth was also the name of the company owned by Simran Lal’s grandfather Mohanlal, who partnered with Germany’s Eicher. Mohanlal’s son and Simran’s father Vikram Lal later took over Eicher and made it a completely Indian company.
Joining the Company and Achieving Success
Simran joined Good Earth in 2002. Before becoming CEO, she worked as an executive officer in the company and oversaw several departments. She turned the company into the country’s most successful luxury lifestyle brand. When she took over as CEO, the revenue was 5 crore rupees, which increased to 150 crores by 2016-17. In 2017, Simran and her husband Rahul Rai started another lifestyle brand called Nicobar.
- Eicher Tractor and Royal Enfield Bullet have a turnover of 80,000 crore rupees.
- Simran Lal expanded her mother’s startup and increased a business from a turnover of 5 crore to 30 times its original size.
- Simran Lal decided to expand a small company created by her mother, called Good Earth.
- Simran joined Good Earth in 2002 and turned the company into the country’s most successful luxury lifestyle brand.
