Raksha Bandhan Celebrations in Bhagalpur Markets
The markets in Bhagalpur are buzzing with activity due to the upcoming festival of Raksha Bandhan. From rakhi shops to gift stores, there is a hustle and bustle of shoppers looking for the perfect rakhi. Colorful and unique rakhis for children featuring cartoon characters like Chhota Bheem and Doraemon are in high demand, while young adults are opting for American diamond-studded rakhis. Married women are also seeking elegant pair set rakhis.
Lucrative Business Opportunities for Rakhi Traders
According to rakhi traders, Bhagalpur has around 40 wholesale rakhi traders and 200 small-scale traders. Wholesale traders conduct daily business worth Rs 10-10 lakh over a period of two and a half months. With an estimated business of around five crores, traders are hopeful for a profitable Raksha Bandhan season. The demand for rakhis in Bhagalpur also attracts small traders from neighboring markets like Khagaria, Munger, Begusarai, and Gaya.
Trendy Rakhi Designs for Children
Children are gravitating towards rakhi designs featuring popular cartoon characters like Teddy Bear, Barbie Doll, Spiderman, Chhota Bheem, Doraemon, Mickey Mouse, and Krishna. Unique rakhi varieties such as butterfly, musical, and light rakhis are gaining popularity among kids. The price range for rakhis varies from as low as Rs 3 for children’s rakhis to Rs 300 for American diamond-studded rakhis.
Changing Trends in Rakhi Demand
The traditional demand for Pandit Ji’s thread rakhis has decreased as consumer culture prioritizes profit and convenience. Rakhi traders are now catering to a diverse market with trendy options like stone, bracelet, and fancy rakhis. The demand for Chandan, Rudraksha, and Swastika rakhis has also increased, reflecting changing preferences among consumers. Additionally, long and elaborate rakhis are trending among women this Raksha Bandhan season.
रक्षाबंधन के अवसर पर भागलपुर के बाजार में राखी की दुकानों से लेकर गिफ्ट शॉप तक की रौनक देखने को मिल रही है. बाजार में बच्चों को रंग-बिरंगी लाइट वाली राखियों से लेकर युवाओं को अमेरिकन डायमंड वाली राखियों तक की विविधता देखने को मिल रही है. राखी से औसत पांच करोड़ के कारोबार की उम्मीद है और चंदन, रुद्राक्ष, स्वास्तिक राखी सहित महिलाओं के लिए भी लुम्बा राखी का प्रचलन है.
