Flipkart is expanding its reach in the rapidly growing quick commerce market with the introduction of its ‘XtraSaver’ feature on Flipkart Minutes. This move is intended to attract more users to its platform.
Quick Commerce Expansion
The introduction of XtraSaver came as India’s quick commerce market experienced rapid growth. According to a Redseer Consulting report, the market is expected to reach $5 billion by 2025. This growth is driving competition among key players such as Zepto, Blinkit, and Swiggy Instamart. Flipkart aimed to capture a significant portion of this expanding market through strategic initiatives like XtraSaver.
Strategic Acquisitions
This launch builds upon Flipkart’s previous efforts to enter the hyperlocal delivery space. In 2021, Flipkart acquired a stake in Ninjacart, a fresh produce supply chain startup. This investment suggested a long-term strategy to strengthen its logistics for quick commerce and potentially differentiate Flipkart Minutes’ offerings in the future. This strategic investment would help Flipkart enhance its supply chain and delivery capabilities.
