Auto Industry: What is a Facelift Version?

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When we hear the term “facelift,” it brings various thoughts to our minds. This term is commonly used in the auto industry on a large scale. Car companies often introduce a new model of a car and call it a facelift version. Tata Nexon is also expected to launch its facelift version soon. Tata Motors may launch the upcoming model soon. On the other hand, the festive season is also approaching. During this time, car companies will launch new cars, including facelift versions. So, what exactly is a facelift version? Let’s find out.

Facelift and Next Generation

The terms facelift and next generation are also used for new models of vehicles. People often get confused between these two terms. Car companies use these terms to create market value for their new cars. The question is why they don’t use only one of these terms, either facelift or next generation.

‘Facelift’ Comes from the Medical Field

Prior to the auto industry, the term facelift was used in the medical industry. When minor surgeries are done to enhance facial beauty, it is referred to as a facelift. Many Bollywood actors and famous personalities undergo minor surgeries to enhance their faces, and nothing else can be considered as a facelift. Similarly, in the auto industry, when slight changes are made to a car’s features and style, it is referred to as a facelift version. By looking at the facelift model, you can easily identify which car it is and make an estimate of its name.

Next Generation Cars: The New Generation

When we talk about next generation or next version, the design of the car is completely changed. Not only the features and specifications are changed, but also the look and style of the car are completely altered. The next generation is a completely new avatar of a car. For example, Mahindra launched the Scorpio N variant last year. This can be considered as a generational change, as the Scorpio N variant was completely different from the previous version. The design of both models can be clearly differentiated.

Why is a New Look and Generation Change Necessary?

Car companies prefer to present a facelift or a new generation rather than launching a completely new car. The reason behind this is that it takes a considerable amount of time to establish a new car among customers. When companies already have cars with popular names, it is advantageous to present new models with the same name.

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★The term “facelift” is commonly used in the auto industry to describe a new model of a car.
★Facelift versions are introduced by car companies to make slight changes to a car’s features and style.
★Next generation versions, on the other hand, completely change the design, look, and style of the car.
★Car companies prefer to present facelift or next generation versions instead of launching completely new cars, as it takes time to establish a new car among customers.

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Serving "जहाँ Indian वहाँ India" Since 2014. I Started News Desk in Early Days of India Internet Revolution and 4G. I write About India for Indians.

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