A new trend has started in Karnataka where local people, especially the youth, are taking matters into their own hands regarding tobacco advertisements. Videos showing men tearing down large posters of Gutka and Pan Masala brands from Karnataka State Road Transport Corporation (KSRTC) buses have flooded social media platforms like X (formerly Twitter) and Instagram. The incidents have been reported from areas like Vidyanagar, Mudhol, and Hubballi around January 24, 2026.
What is happening in the viral videos?
In the videos circulating online, young men are seen peeling off advertisements featuring Bollywood celebrities promoting pan masala and gutka products. These ads were pasted on the sides of government-run KSRTC buses. The protesters claim that these advertisements mislead the youth and promote harmful habits. The first such video reportedly emerged from Vidyanagar, sparking a chain reaction in other towns.
What are the government rules on such ads?
The issue of tobacco advertising on public transport is not new. In 2025, the Karnataka Chief Minister’s Office had directed the removal of all advertisements related to tobacco, cigarettes, and alcohol from KSRTC buses. Following this, the transport corporation had issued notices to advertising agencies prohibiting the display of banned products, drugs, or obscene content. However, recent sightings suggest that these ads have made a comeback on several routes.
Why is there public anger?
People are angry because they feel surrogate advertising is being used to bypass laws. While the ads often claim to sell ‘elaichi’ (cardamom), the branding is identical to their tobacco or gutka products. Social media users have tagged the Chief Minister and transport authorities, demanding a complete ban on such promotions on government property. Many argue that public transport should not become a billboard for cancer-causing substances.
Is tearing down ads legal?
While the sentiment behind the action is drawn from public health concerns, tearing down advertisements from government property can lead to legal trouble. Defacing KSRTC buses is technically an offense, and individuals could face penalties for damaging public property. As of now, no official statement has been released by the police or KSRTC regarding action against the youths seen in the videos.
