Namaste India, the dairy division of the RSPL Group, has officially started its operations in Bihar with a phased investment plan of 350 crore rupees. The company is focusing on building a strong dairy ecosystem and a reliable cold-chain infrastructure across the region. This strategic move marks the brand expansion into Eastern India, aiming to provide fresh milk products to consumers in 12 districts including Patna and Gaya.
What products are being launched and in which sizes?
The company is bringing its premium and standard milk variants to the Bihar market under specific brand names. These products are processed using farm-to-home quality protocols to maintain hygiene and freshness. The distribution network covers local retail stores, modern trade channels, and institutional buyers like hotels and restaurants.
- Full Cream Milk: Available under the brand name Perfect Maza.
- Standard Milk: Sold as Shakti Plus for regular household consumption.
- Cow Milk: Fresh cow milk variant is also available for health-conscious buyers.
- Available Packs: The milk is sold in 500 ml, 1 liter, and 6 liter institutional packs.
How will the 350 crore investment impact the local economy?
The investment focuses on direct procurement from dairy farmers, which helps in eliminating middle-men and ensuring better prices for producers. This initiative is expected to strengthen the rural economy of Bihar by creating a sustainable supply chain and supporting thousands of livelihoods through organized dairy farming.
| Beneficiary Farmers | Approximately 2 to 3 lakh dairy farmers |
| Family Support | Over 1 lakh rural families to gain livelihood |
| Active Districts | Patna, Gaya, Aurangabad, Nawada, and others |
| Supply Chain | End-to-end cold chain management for quality |
