Bihar’s Mithila Painting in Demand for Political Campaigns
Since the branding of Mithila painting has started, it is not only in demand in Bihar but also in other states. With the Lok Sabha elections approaching, politicians are using symbols that can attract voters’ attention. This includes Madhubani’s Mithila paintings, which are being extensively used in this year’s elections for decorations and campaign materials.
Political Importance of Mithila Painting in Bihar
Mithila painting holds a special place in Bihar, whether it is in regions like Bhojpur-Magadh, Ang Pradesh, or Kosi-Seemanchal. The government is also getting Mithila paintings done on walls, increasing curiosity about this art form. Political events are often decorated with Madhubani paintings, as politicians use them to connect with voters emotionally and culturally during election campaigns.
Empowering Women through Mithila Painting
Women involved in Mithila painting are finding a significant platform in this year’s elections, with candidates from other states also contacting them for campaign materials. The cost of painting on items like shawls, scarves, headscarves, and sarees ranges from 100 to 500 rupees per piece, making it an affordable option for political parties and candidates. Through these paintings, artists are not only earning well but also contributing to the cultural and traditional ethos of Bihar’s political landscape.
जब से मिथिला पेंटिंग की ब्रांडिंग शुरू हुई है, तब से बिहार के साथ-साथ अन्य राज्यों से भी इसकी डिमांड बढ़ रही है। चुनावी समय में नेताओं ने मिथिला पेंटिंग का इस्तेमाल करना शुरू कर दिया है ताकि मतदाताओं का ध्यान आकर्षित किया जा सके। मधुबनी की मिथिला पेंटिंग के कलाकार भी इस बार के चुनाव में उत्साहित हैं। मिथिला पेंटिंग से जुड़ी महिलाओं को अच्छी कमाई हो रही है और उन्हें नये अवसर मिल रहे हैं। इससे राजनीतिक पार्टियों के प्रतिनिधियों ने कहा है कि मिथिला पेंटिंग से जुड़े आइटम्स को चुनाव प्रचार में प्रयोग करने से मतदाताओं का भावनात्मक जुड़ाव बढ़ता है।